Flux 2.0 models explained: which one to use, and when (opens in new tab)
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Flux AI image generator — five models, one creative workflow
Generate images at every stage of your creative process, from rough visual concepts to final assets. Switch between Flux AI’s models, each handling a different stage, so your results become more controlled as your project develops.
What is Flux AI?
Flux AI is a family of image generation and editing models, each designed for a specific stage of the creative process. Five of those models are available in Artlist’s AI Toolkit.
What Flux AI does that matters for production work
Flux AI’s image generator combines text-to-image creation, image editing, and multi-reference workflows in one system. It responds to prompts and visual inputs together, adjusting outputs based on context and structure.
Start from text, a reference, or both
Describe your idea or upload a reference image (depending on the model). Flux AI adjusts composition, color, and style based on what you give it, without just copying the input.
Readable text in any language
Add accurate text directly into your images. Useful for YouTube thumbnails, movie posters, and localised ad creatives.
Multiple variations in one run
Generate 4-6 images per prompt. Small phrasing changes across a batch surface approaches you wouldn't land on with a single generation.
Refine without starting over
Adjust prompts or swap references (when supported) and re-run from where you are. Each iteration builds on the last. No need to rebuild the image from scratch every time something needs to change.
Which Flux AI model should you use?
Pick a Flux AI model based on where you are in your project. You can use one model or move between them depending on how much control you need.
Flux AI Image
Flux.2 Flash
Best for: Fast idea exploration
Use Flux 2 Flash when you need rapid visual ideas without refining direction yet. It’s the fastest way to get visual ideas out of text, which makes it useful at the very beginning of a project when you’re still testing what something could look like.
Outputs are intentionally loose, and they can shift significantly from one generation to the next. This helps surface directions you wouldn’t necessarily design upfront, especially for thumbnail ideas, mood exploration, or early visual brainstorming.
More on Flux.2 Flash
Flux AI Video & Audio
See what you can create with Flux AI
This gallery comes from tests run by the Artlist AI team using Flux 2 AI models inside different workflows. We experimented with prompts, swapped and combined references, and repeated slightly tweaked inputs to compare different outputs. Use these examples as a starting point for what's possible when you start iterating. Pay attention to how much changes between takes, and what stays consistent, as a guide for structuring your own prompts and references.
What can you create with Flux AI image models?
These are the project types our team sees Flux AI used for most — realistic, adaptable outputs that work for marketing, design, and creative workflows.
Marketing storyboards
Before production starts, your team can align direction on campaign ideas with sequential visuals.
Photo restyle and cleanup
Adjust background or style while preserving subject structure. Refresh assets without any reshoots.
Social media ad variations
You can create multiple formats for ads and social content from a single concept, maintaining visual consistency across generations. A fast way to produce variations across platforms.
Brand and concept exploration
Test multiple visual directions for a brand before committing to production. Compare aesthetics, color systems, or compositional approaches early, when it’s still easy to change course.
How to use Flux AI in Artlist
Here's how Flux AI’s workflow runs inside Artlist's AI Toolkit. All it takes is a few steps.
Open the AI Toolkit and switch to image generation
Once you enter the AI toolkit, go to the generator menu on the left side of the prompt box and toggle to the AI image generator.
Choose your Flux model
Open the models menu and choose the Flux AI model based on how much control or speed you need.
Add your input
You can either upload a reference image or start with a text prompt describing what you want to create. Use the Auto prompt feature on the right-hand side of the prompt box to expand and enrich what you’ve already written.
Adjust prompts, resolution, ratio, output count
Before generating an image, you can adjust the prompt or swap references. You can also change resolution (1K or 2K), aspect ratio, or the number of images you want to generate.
Generate and download
When your planned image is ready, it can then be downloaded directly for use in your project. Or adjust and re-run from the same setup.
Expert tips for using Flux 2 models
Use the following tips to ensure output matches your original idea as closely as possible, from structured prompts to switching between models.
Who should use Flux AI?
Flux AI is designed for creators who work with visual production rather than static design.
Marketing teams
Turn one product or concept into multiple ad directions. You can test campaign visuals, social creatives, and product scenes before production.
E-commerce teams
With Flux, you can create product imagery across multiple contexts and styles. No more need for full photography sets when generating catalog content.
Entertainment and media teams
Use Flux to build consistent characters and scenes across movie posters, book covers, game assets, and graphic novel art, with strong prompt control and text rendering.
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Flux AI Model Comparison
Feature | ||||||
|---|---|---|---|---|---|---|
Output type | Image | Image | Image | Image | Image | Video + Audio + Image |
Best for | Fast idea exploration | Iterative concepts | Balanced iteration | Production assets | Final high-fidelity visuals | Multimodal video production |
Speed | Fastest | Moderate | Fast | Moderate | Slower | Moderate |
Native audio | ||||||
Video generation | ||||||
Image generation | ||||||
Reference images | Up to 4 | Up to 10 | ||||
Image editing | ||||||
Text rendering | ||||||
Multilingual dialogue | ||||||
Max video length | — | — | — | — | — | 20 seconds |
Max resolution | 1K–2K | 1K–2K | 1K–2K | 1K–2K | Up to 4K | 720p video |
Feature | ||||||
|---|---|---|---|---|---|---|
Output type | Image | Image | Image | Image | Image | Video + Audio + Image |
Best for | Fast idea exploration | Iterative concepts | Balanced iteration | Production assets | Final high-fidelity visuals | Multimodal video production |
Speed | Fastest | Moderate | Fast | Moderate | Slower | Moderate |
Native audio | ||||||
Video generation | ||||||
Image generation | ||||||
Reference images | Up to 4 | Up to 10 | ||||
Image editing | ||||||
Text rendering | ||||||
Multilingual dialogue | ||||||
Max video length | — | — | — | — | — | 20 seconds |
Max resolution | 1K–2K | 1K–2K | 1K–2K | 1K–2K | Up to 4K | 720p video |
Frequently asked questions
Flux AI is a family of image and video generation models by Black Forest Labs, each designed for a different stage of the creative process. Five image models and one multimodal video model — Flux 3 — are available in Artlist’s AI Toolkit.
Flux 3 is Black Forest Labs’ multimodal foundation model that generates video with native audio, images, and multilingual dialogue from a single architecture. Unlike the Flux 2 family (which focuses on still image generation), Flux 3 produces video clips up to 20 seconds with synchronized sound, supports image-to-video animation, and handles video-to-video scene transfer.
It depends on your project stage. For fast visual exploration, start with Flux.2 Flash. For iterative concept development, use Flux.2 Dev. For balanced speed and control, try Flux.2 Turbo. For production-ready image assets, choose Flux.2 Pro or Flux Pro Ultra. For video with native audio, use Flux 3.
Flux AI’s image models generate marketing visuals, product photography prototypes, social media creatives, concept art, and brand assets with accurate text rendering in multiple languages. Flux 3 extends this to AI video with native audio — including text-to-video, image-to-video animation, multilingual dialogue, and camera-controlled shots up to 20 seconds.
Yes. Flux 3 generates video and audio from the same model — sound is native, not added in a separate step. Footsteps, impacts, dialogue, and ambient audio are synchronized to the visual output automatically.
Yes. With Artlist’s free trial, you get a limited number of generation attempts with the AI image and video generators. These can be used to preview Flux AI models inside Artlist’s AI Toolkit.
For still images, Flux Pro Ultra produces the highest-fidelity photorealistic results, with support for cinematic aspect ratios including 21:9. Flux.2 Pro is a strong runner-up, supporting up to 10 reference images for consistent product and brand visuals. For video, Flux 3 generates cinematic footage with realistic motion, materials, and lighting.
Yes. Beyond Flux AI, Artlist offers GPT Image 1.5 for general-purpose generation, Imagen 4 Ultra for high realism, Ideogram V3 for typography, and Seedream 5.0 for flexible creative outputs. For AI video, additional models are available in the AI Toolkit alongside Flux 3.
Still have questions? We're here to help.